two startups emerge to combat deepfakes at scale

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By Matthew Griffin Security and Privacy 21st June 2024

WHY THIS MATTERS IN BRIEF

Increasingly you won’t be able to believe what you see on any screen, so proving the authenticity of content is vital.

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As DeepFakes become an even bigger problem, as I predicted more than a decade ago PeakMetrics today announced a new partnership with deepfake and Artificial Intelligence (AI) generated media detection platform startup Reality Defender to combat digital deception and deepfakes at scale.

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The partnership will leverage PeakMetrics’ machine learning capabilities in mining and assessing billions of cross-channel online data points with Reality Defender’s deepfake detection technology to offer a new joint solution that is claimed to offer unparalleled protection for brands and executives against fraud, scams and impersonation on a macro data level.

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The joint solution is designed to alert organizations to deepfakes circulating online and in the deep web through an intelligence feed that contextualizes the narratives surrounding the deceptive media. Using deepfake detection technology, Reality Defender identifies manipulated content in real time as it emerges across social media, news and the deep web, allowing organizations to respond to potential threats, while PeakMetrics’ narrative analysis offers strategic insights into how deepfakes could affect reputation and perception.

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The combined service offers customizable alerts that allow brands to tailor the system to key areas of concern. Subscribers also receive PeakMetrics’ expert guidance on impact mitigation, from public relations strategies to legal recourse, to assist in the proactive protection of brand integrity.

“This partnership embodies our mission to defend the fabric of digital reality,” Reality Defender Chief Executive Ben Colman said ahead of the announcement. “Working side-by-side with PeakMetrics enhances our capability to scale deepfake detection to an unprecedented level, ensuring that brands can operate in a digital ecosystem where trust is paramount.”

Matthew Griffin / About Author

Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working across the next 50 years, and is an award winning futurist, and author of “Codex of the Future” series.

Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future.

A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries.

Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.